Focussing on Lemons – there seems to be no choice
What are the most impactful content gaps on the web?
The most important content gaps are the misunderstandings about solutions or offers on the people’s side. This is also an offline topic. People who did only hear about one certain solution or way of doing will not search the web for more. They are in their bubbles, assuming that they know. But they don’t.
Lack of consciousness leads to reduced choices
are the not some missing details on your website about your main topic.