Why People Search, When They Ask The Search Engine And When They Do Not Ask
What do people search?
People are either looking for confirmation of their opinion or behavior – or for a change.
What is the basic requirement for any search?
The basic prerequisite for a search is an idea of difference and comparison. The awareness of difference is based on the concept of non-uniqueness. “I have this opinion, or I face this problem. And there are other persons in the world with similar situations, but perhaps with other ways of coping and solution.”
Without this awareness, there is no idea to search. The lack of the consciousness of non-uniqueness is one of the main reasons why many do not search for existing and often easy to access solutions.
What don’t people search?
People are not looking for changes in circumstances that they consider static and unchangeable. So, the first task is to create awareness of choice.
Systemic SEO asks and answers unasked questions
The concept of Systemic SEO is based on research about people’s needs and the passivity in terms of initiative to search for change. Systemic SEO is science-based in terms of epidemic and psychological research.
By researching and by interviewing people – and by publishing and answering formerly unasked questions, the internet and its search engines can create new topical clusters connecting orphan topics.
What are orphan topics?
Orphan queries and topics do not connect to useful resources on the internet. These topics include topics like medical or psychological issues no industry earns a lot on.
Either these resources do not exist, or there is no connection between the need and the solution.
Examples for orphan topics
Orphan topics can include situations of technical damage, or conflicts. In such cases, the anti-solution may consist from ultimate decisions like “throwing away this device“ or ending the relationship or even ending life by suicide.