The Internet of Things
Your phone, your car, your thermostat, your fitness band – a huge network of devices collecting and exchanging information. In Systemic SEO these are not gadgets. They are the earliest signals of an intent forming.
What the Internet of Things is
The Internet of Things (IoT) is a network where everyday devices communicate through the internet. They collect information – steps taken, milk running low, room temperature – and act on it to make life easier, often without manual control.
Why it matters for search
When someone sets a thermostat to 68°F, sees 4,000 steps on a tracker, and orders coffee by voice, an intent is forming that will later surface as a search: energy-efficient homes, indoor exercise, a healthy afternoon snack. The device signals precede the query by hours or days.
75% of purchase decisions are influenced by device interactions that occur before the actual search query.McKinsey Digital, cited in the Systemic SEO SEO essay
Where IoT reaches into life
- Home automation, elder care and healthcare (the Internet of Medical Things).
- Transportation and vehicle-to-everything (V2X) communication.
- Industry, agriculture, environmental and infrastructure monitoring.
Read further on the impact on humanity and the unknown opportunities, then see how the device side connects to intent.
How the Internet of Things is affecting humanity
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Continue the thread →Unknown opportunities of the Internet of Things
The unknown opportunities of the Internet of Things: from personal health to urban planning and space exploration. How S
Continue the thread →Connecting the Internet of Things with the Internet of Intent
How to connect the Internet of Things with the Internet of Intent: research the knowledge gaps, analyse the SERP, and br
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