What people search
People are either looking for confirmation of their opinion or behaviour – or for a change.
The basic requirement for any search
The prerequisite is an idea of difference and comparison: "I have this opinion, or I face this problem, and there are others with similar situations but other ways of coping." Without the awareness of non-uniqueness, there is no idea to search.
What people do not search
People do not look for change in circumstances they consider static and unchangeable. So the first task is to create awareness of choice.
Asking and answering unasked questions
Systemic SEO researches people's needs and their passivity, then publishes answers to formerly unasked questions – connecting orphan topics into real topical clusters. This is grounded in problem-awareness research.
The Internet of Intent: the invisible layer of what people actually want
The Internet of Intent is the layer where every click and query is driven by a real goal: health, relationships, money,
Continue the thread →Problem awareness and the search-intent pyramid
Problem awareness decides whether people ever search. The search-intent pyramid from unaware to most-aware, and why educ
Continue the thread →Orphan topics and semantic vacua: demand with no answer
Orphan topics are real needs with no commercial answer and no connection to a solution. They are the semantic vacua wher
Continue the thread →